Dining cause: Maine Restaurant Week Leverages Non-Profit Causes with Private Money
Diners visiting dozens of eateries for "Maine Restaurant Week" over the next two weeks may not realize the meal deals served up by Portland-local restaurants are taking initiative from of the nation’s hottest marketing trends – "cause marketing." Broadly defined, "cause marketing" refers to a cooperative effort between for-profit and non-profit organizations for mutual benefit. … Read more